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ADV 319
Psychology of Advertising
Fall 2007
Instructor
Doctoral Candidate
Department of Advertising
College of Communication
Course Description
This course is designed as an introduction to persuasion and consumer behavior as it is understood by professionals and researchers in psychology, marketing, and advertising. This course is an introductory-level course intended to stimulate interest in the fields of advertising and psychology. We will cover psychological concepts with particular emphasis on their use in the field of advertising.
